The Story of Twig Terrariums
Twig Terrariums is a verdant venture sprung from the minds of two old friends, Michelle Inciarrano and Katy Maslow. Twig's open studio and shop is located in the Gowanus neighborhood of Brooklyn (County of Kings, NYC), where you can find all types of terrariums (moss, plant, succulent, and air plant), do-it-yourself kits, gardening items and funky flora, as well as cool and unique gifts for just about anyone. Twig offers the ultimate in personalization - custom terrariums with scenes ranging from nice to naughty to nature loving'!
Twig began on a whim - Michelle, a lifelong plant nerd, convinced Katy, a skeptical poet, to gather some mosses and repurpose a cruet jar from her kitchen cabinet. What happened from there is a devotion and obsession that has yet to quit. The Twig chicks spent the next year experimenting with terrariums in all types of glass vessels, apothecary jars, kitchenware, tiny perfume bottles, gum ball machines, giant handblown pieces, chemistry flasks, and any odd glass object found on one of their epic antiquing adventures across the country.
The girls didn't quite know what the universe had planned for them. After making a few too many terrariums (try 50…each…packed into tiny NYC apartments) they decided to come up with a name and create a logo for this new venture.
After a few months of back-and-forth'ing with names, logos, and designs, the girls decided to mack out in Prospect Park. They had yet to find the one, the name that said it all. When lo, what lay on the grass but a perfect, knotty twig. And so it began, Twig was born. The original twig still resides at Twig headquarters, with a pretty green bow around it - so we don't use it in a terrarium!
Our first Twiggy decision was to apply for a booth at the Brooklyn Flea, a popular local market with artisans, crafters, and vintage fare. The first day out at the Brooklyn Flea was amazing. The response was huge. And when a producer from The New York Times approached the Twig chicks, it was on.
Headlining The New York Times Home Section was just the beginning. Soon followed Country Living, Real Simple, Everyday with Rachael Ray, The Nate Berkus Show, Entrepreneur Magazine, WNYC, and so many more! The response to Twig's creations was overwhelming and soon the girls received requests from The New York Botanic Gardens to create an installation in their children's garden, to teach workshops at the Brooklyn Botanic Garden and New York Horticultural Society, and from The Museum of Arts & Design to be featured artists during their Otherworldly exhibit.
Each Twig creation contains something special - a snapshot in miniature of one's daily life or passions; a brief moment of urban living amongst the mosses; a bucolic scene of a yogi by a waterfall; grazing sheep on rolling hills. Twig is about perspective and perception, creating lush backdrops for whimsical, ironic, and natural scenes.
Thank you for diggin' Twig Terrariums and for stopping to read our story!